Articulate IT AB

Articulate IT was born in 2020 during a period of profound global disruption, when businesses were forced to strip away the non-essential and focus on what truly drove results. For co-founders Ehsan Zonoz, Bror Haq Hansson, and CEO Jonathan Pautler, that clarity of purpose became the foundation of a consultancy built around one core belief: that pricing is one of the most powerful and most underutilised levers in any business. Too many companies leave money on the table not because they lack ambition, but because their pricing processes are slow, inconsistent, or disconnected from the realities of the market. Articulate IT exists to fix that.nnThe firm brings deep expertise in AI-powered pricing intelligence and CPQ systems — the configure, price, quote workflows that determine how quickly and accurately a business can turn a prospect into a paying customer. Where legacy consultancies deploy large teams and cookie-cutter playbooks, Articulate IT embeds a small, senior group of specialists directly into a client’s technology stack, working alongside internal teams to deliver tailored solutions from initial implementation through to ongoing maintenance and optimisation.nnWhat sets Articulate IT apart is the rare combination of commercial acumen and technical depth that sits at the heart of the team. Jonathan Pautler brings over a decade of hands-on pricing and quoting experience. Bror Haq Hansson contributes more than 20 years in IT development and governance. Ehsan Zonoz adds a quarter-century of IT expertise. Together, they lead a team of CPQ architects, pricing specialists, and full-stack developers who share a commitment to open communication, speed, and pragmatic problem-solving.nnThe firm’s culture is deliberately shaped by Scandinavian values — trust, inclusion, and respect — combined with the directness and pace of a technology-driven organisation. Decisions are not lost in bureaucracy. Articulate IT acts quickly, communicates transparently, and treats clients as genuine partners in every step of the journey. This philosophy has earned the confidence of more than 20 companies across industries ranging from automotive and retail to medical devices and aviation.nnHeadquartered in Malmö with a presence in Stockholm and Copenhagen, Articulate IT operates across Scandinavia and beyond, serving global brands that need pricing excellence delivered with precision, speed, and a level of personal commitment that larger firms simply cannot match. The ambition is clear: to become the defining name in pricing and quoting transformation across the Nordic region and to build a workplace where talented people do the best work of their careers.