Designpsykologi ApS

Designpsykologi ApS occupies a distinctive niche at the intersection of behavioural psychology and design practice. Founded and led by Rune Nørager, a Human Factors Specialist with a PhD, the Frederiksberg-based firm brings an evidence-based, scientifically grounded approach to UX and product design — one that goes well beyond aesthetics or trend-following. Their guiding conviction is simple but profound: if people are going to use your product, design psychology is relevant to your business.nnThe firm’s methodology is anchored in the Double Diamond design process, enriched at every stage with specialised human factors analysis. This means that whether a client needs to understand the behavioural drivers behind user decisions, test the usability of a prototype, or redesign a communication piece for clarity and impact, Designpsykologi brings a rigorous scientific lens to the challenge. They call this approach ‘Design Strategy and Development, Powered by Human Science.’nnDesignpsykologi’s service portfolio spans four core areas: User Research and Design Strategy, Design Ideation and Development, UX Lab Testing, and Design Team Training. Their in-house UX Lab enables controlled usability testing, visual perception studies, and even physiological response measurements — for example, assessing needle fear responses to visual design choices. Remote and online testing capabilities extend their reach across geographies when needed.nnThe firm has built an impressive track record across demanding sectors. In healthcare and medical devices, they have worked with clients such as Coloplast, supporting everything from wound care product development to behavioral analysis of clinical professionals. They have also taken on industrial and built-environment challenges, such as ensuring the usability of a major new building from day one, and digital interface work ranging from financial software to advanced signal analysis equipment.nnBeyond client engagements, Designpsykologi invests in spreading design psychology literacy through UX Campus, an online learning platform, and through team training programmes that equip in-house design teams with sharper expert tools. This combination of deep consulting expertise and knowledge-sharing ambition sets them apart as a firm that genuinely believes better design, grounded in human science, creates measurable business value.