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Strategy, creativity, and technology to help businesses grow with impact
Forte Advice is a Copenhagen-based strategic consultancy with roots going back to 1991, when it was founded under the name Advice with a clear ambition: to create coherence in communication and help businesses generate value for customers, business, and society alike. Over more than three decades, the firm has evolved into a full-service consultancy that integrates strategic advisory, creative execution, and technological capability into a single, unified offering — now operating under the Forte Advice name following a recent rebrand.nnAt the heart of the firm’s philosophy is a belief that the future belongs to companies that create real value for people, embrace technology with both courage and responsibility, and continuously strengthen their relevance in society. Forte Advice positions itself not merely as an advisor but as an execution partner — one that helps clients act precisely in the present while preparing them for what comes next. The firm describes its role as translating complexity into clarity, ideas into action, and strategy into measurable results.nnForte Advice organises its work around three core practice areas: Agendas, Brands, and Technology. The Agendas practice helps clients identify and own the societal and commercial conversations that matter most to their business. The Brands practice builds and evolves brand platforms that resonate with audiences and drive loyalty. The Technology practice supports clients in navigating and implementing digital tools, AI, and data-driven transformation — a capability that connects directly to Forte Digital, the broader group of which Forte Advice is a part.nnThe firm’s client roster reflects the breadth of its ambition. Forte Advice has worked with Spillemyndigheden (the Danish Gambling Authority) on destigmatising self-exclusion tools among young men, supported Schulstad in turning wholegrain into a public health cause, helped Sundhedsstyrelsen (the Danish Health Authority) raise awareness around organ donation, and partnered with Metroselskabet to explore how technology can improve transport efficiency and user experience.nnOperationally, Forte Advice consists of two legal entities — Advice A/S and Forte Advice ApS — a structure designed to facilitate committed partnerships within the broader Forte Digital network, which spans Denmark, Norway, Germany, and Poland with approximately 450 advisors in total. Despite this international footprint, the firm operates as one team and one community, combining local insight with deep specialist expertise and international experience.
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Challenge
Spillemyndigheden, the Danish Gambling Authority, needed to reach young male gamblers with messaging around ROFUS — Denmark's self-exclusio…
Outcome
The campaign successfully repositioned ROFUS within a hard-to-reach demographic, contributing to broader public health …
Challenge
Schulstad, a leading Danish bread brand, sought to move beyond product-level marketing and connect their wholegrain offering to a larger so…
Outcome
Schulstad was repositioned as a meaningful participant in the public health conversation, strengthening brand relevance…
Forte Advice works at the intersection of societal relevance and commercial strategy, helping clients move from abstract positioning to campaigns and platforms that genuinely shift behaviour. Clients consistently describe the team as unusually capable of translating sensitive or complex subject matter — public health, social stigma, civic responsibility — into communications that land with hard-to-reach audiences. The firm brings a strategist's rigour to creative decisions and a practitioner's instinct to strategic ones, making them a trusted partner for organisations that need both clarity of direction and quality of execution. Those who work with Forte Advice typically note that the team operates with a long-term view, treating brand and agenda work as investments in societal positioning rather than one-off campaigns.
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